Shop our NEW postpartum underwear! Shop our NEW postpartum underwear!

Our Social Impact


vulnerable women provided with medical care globally


midwives trained in Guatemala every year


gynecological procedures delivered free of charge


safe birth kits distributed to date

Our Vision

We’re proud to support mothers globally. Each purchase benefits Saving Mothers, a non-profit dedicated to reducing maternal mortality rates through low-cost / high-impact interventions. 

Saving Mothers empowers women in resource-limited settings by training their local medical providers, bringing lifesaving medical technologies to rural hospitals and clinics, and providing reproductive health education.

Dr. Taraneh Shirazian

 Founder & Mom in Chief

Intrepid mother of two, Tara is an ob/gyn who got us started on this dream. She is a practicing gynecologic surgeon and an Assistant Professor at NYU Langone Medical Center in New York City. Tara is recognized as an international leader in global women’s health and a frequently cited expert in this field. She is also an accomplished researcher focused on interventions designed to decrease maternal morbidity and mortality, with work published in such prominent medical journals as the American Journal of Perinatology and ACOG Today.

Our Mission

Our Story

Our story started with a simple truth: women everywhere find it hard to focus on their own comfort and recovery during pregnancy and after childbirth. Mom takes care of everyone else, but who takes care of mom?

Founded by an ob/gyn and mother of two, we set out to fill this critical gap. We’re starting a movement for moms globally because mommy matters.